Jumbo
Jumbo
Product Type
Mobile app (android, iOS)
Industry
B2C | Gaming
My Role
Product Designer
Team
1 PD + 2 Founders + 3-4 Engineers
About Jumbo
Traditionally, in most apps, winning a game means you can transfer your winnings to your bank account. But if you lose, you lose it all.
At Jumbo, we’ve flipped the script! If you win, you can transfer your winnings to your bank just like anywhere else. But here’s the game-changer: if you lose, you don’t lose everything. Instead, you can redeem your lost amount through exciting options like shopping, mobile recharges, gift cards, and more. At Jumbo, even when you lose, you still come out winning!
About Industry
Who is the User?
A Jumbo user is someone who dreams & aspires of boosting their daily life by winning beyond their regular income. However, the pursuit of online gaming success often comes at a high cost—many lose significant money, and some even face devastating consequences.
Jumbo is here to change that. We give users the same chance to win big as other platforms, but with a game-changing twist: even if you lose, you don’t walk away empty-handed. Redeem your lost money through shopping, recharges, gift cards, and more. With Jumbo, you play safe, win big, and never truly lose!
My Role
Strategy & Ideation
Conceptualized game strategies and mechanics.
Collaborated with founders to incorporate their feedback effectively.
Research & Interview
Conducted competitive analysis, app performance reviews, and user interviews (100+ calls, 20+ personal sessions) to understand user needs and trends.
Shadowed support team calls to gain deeper insights into user challenges and feedback.
Copy writing & Assets
Designed and sourced all app assets, including icons, graphics, and other visuals, to ensure a cohesive design.
Managed copywriting to deliver an engaging and consistent user experience.
Motion & Prototyping
Created ready-to-use Lottie animations to enhance the app's visual experience.
Designed prototypes to guide developers in implementing seamless and enjoyable in-app animation flows.
Quality &
Testing
Facilitated detailed developer handoffs, maintained clear communication, and conducted quality checks prior to production.
Performed usability and A/B testing to drive product improvements.
01
KYC
Problem
Users faced challenges completing KYC on the app, preventing them from transferring winnings to their bank accounts. This led to:
A steep 70-80% decline in weekly KYC numbers.
Increased app uninstall rates.
A surge in support queries, wasting time on manual backend fixes.
Name mismatches.
Lack of Aadhaar cards or unwillingness to share information.
Slow and glitchy Aadhaar verification.
Insufficient information about the KYC process.
Solution
Added additional ID verification options while keeping Aadhaar as the primary choice.
Designed KYC flows to provide alternative verification options if the first attempt fails.
Included sample verification card images to guide users and build trust.
Placed helpful information text at key points with a support button for rare issues.
Ensured clear communication on user verification status and estimated completion time to enhance transparency.
Impact
Support queries reduced to nearly zero, saving valuable time for other tasks.
Monthly KYC completions grew from just few hundreds to over 8K.
Significant decrease in app uninstalls as users could seamlessly transfer their winnings.
Weekly user retention improved, with peak monthly revenue exceeding a million+.
“the proof of the pudding is in the eating”
